Tide Detergent Ad: White Like Nothing Happened

Kat B —  July 30, 2013 — Leave a comment

In this Tide detergent ad, we have no idea what happened here five seconds ago, but we know it’s trying to say that Tide get clothes white again like nothing ever happened.

And how we would like to know what happened. The only thing I can say for certain is that the woman in the background just cut on the light to find the biggest garage mess ever before witnessed. The first thing that comes to mind is “Uh-oh, the mom just found out”. It’s closely followed by “Someone was lying about their ability to change the oil in their own car”.

Either way, the garage is covered in engine oil. To make matters worse, it’s that thick viscous oil that happens when you’ve drained the engine. The floor is dark with the oil. The girl sitting on the floor is covered in it. The car is covered in it. The man himself is covered in it, but apparently Tide has gotten his clothes whiter than white. Those clothes and the woman cutting on the light are really the only clean things in this entire Tide detergent ad.

In conclusion: more power to Tide if it can clean off all that engine oil… but we would still like to know what led up to this image in the ad.

Tide Detergent Ad